In 2011, Justin and Audra Wilford received devastating news.
Their four-and-a-half-year-old son, Max, had brain cancer.
As the Wilfords went proactive, they realized they had needs, beyond what medical facilities provided, to help Max recover. In addition, they saw other parents who needed resources for anticancer nutrition, and emotional wellness–as well as teaching children to be a part of their own healing.
These needs–and their creativity–resulted in MaxLove Project, their nonprofit organization dedicated to helping kids thrive against cancer. Their brand, MaxLove, supports their work with MaxLove Project.
MaxLove Project reaches out to kids with cancer and their families with a support network, emotional-wellness aids, an anticancer nutrition program, a blog, and more. The project also encourages kids with cancer to tell their stories, as they take an active role in fighting the disease.
Justin says that in the latter area, his son Max tells his own story by talking about the “good stuff” he’s eating and doing, and how it’s fighting the “bad stuff” in his body.
So, how is Max? He’s six years old now–and Justin says he starts kindergarten in the fall!